Best Pastry Shop Experience Award

for 
Pastry awards 2023
Breakthrough concept from a pastry shop or group in terms of products, design, and customer experience
International selection
Local selection - France
Rocambolesc
Jordi Roca & Ale Rivas
Girona, Spain
Step off the sidewalk and into wonderland. We salute Rocambolesc for putting the fun back into fine pastry. This sweet offshoot of El Celler de Can Roca now has four shops across Spain and a new opening in Houston, Texas. Each one is a Willy Wonka-esque playground for customers. Soft-serve comes with inventive toppings from scorched meringue and marshmallows to praline and sponge cake; ice lollies are shaped into noses, bears, and even Darth Vader. The interiors pop with playfulness and nostalgia, reminiscent of a fairground but full of modern ideas and flavors, as you’d expect from Jordi Roca, one of the world’s best pastry chefs, and Ale Rivas, the business visionary who delivers this peerless concept to eager customers.

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